Wefunder is a funding portal. This means that we’re not allowed to pick and choose companies to promote. We love all the companies equally 🥰
We must use objective criteria to decide which companies can be included in our newsletters, emails, and social media channels. The criterion we use is investment volume.
Wefunder offers the following marketing perks when your company hits each of the following milestones.
When you raise $50K:
- Explore Page: Your company appears on Wefunder’s Explore page. Our algorithm determines the placement of your company, based on a mix of factors including investment volume and investment velocity.
- Email Newsletter: We feature you in the “New Companies” section of our weekly email newsletter, which goes out to our audience of over 1 million Wefunder users. This newsletter goes out every Thursday. We share your company name, tagline, and top highlight.
- Twitter Thread: We feature your company in a weekly Twitter thread highlighting “new companies.” This Tweet goes live on the Monday after your company was featured in our email newsletter and reaches an audience of 15,000 community members. Here’s an example!
When you raise $250K:
- Custom Targeted Email: We email a custom-designed deep dive of your company to a targeted list of Wefunder investors who have registered interest in your company or industry.
- This email includes a 2-3 sentence blurb about your company, 3 highlights, how much you’ve raised so far, and 1-2 strong visual assets (photos, short videos, or GIFs).
- The Wefunder team will collaborate with you to draft the email and select the most effective creatives.
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✴️ Note: You only hit the $250K threshold with your Wefunder investments. Investments received outside of Wefunder don’t count towards this milestone, even if they were made on the same terms.
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When you raise $500K:
- Custom Dedicated Email: We email a custom-designed deep dive of your company exclusively to a targeted list of Wefunder investors who have registered interest in your company or industry.
- This email focuses on updates since kicking off your raise (example: new partnerships, product development, hiring, etc).
- The Wefunder team prepares this email draft and sends it for your review.
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✴️ Note: You only hit the $500K threshold with your Wefunder investments. Investments received outside of Wefunder don’t count towards this milestone, even if they were made on the same terms.
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When you raise $1M:
- Dedicated Webinar + Email: Our team will reach out about helping you set up a 45-minute webinar for prospective investors of your campaign, and send a dedicated email to publicize it.
When you raise $2M:
You have the choice between:
- A Dedicated Tweet: We publish a dedicated tweet about your company on Wefunder’s Twitter, OR
- A Podcast Episode: We invite you to be a guest on our podcast, Adventure Capital, hosted by Jonny Price, our VP of Sales.
When you’re getting ready to close the campaign: