Leverage your friends & family, customers, community, fans, emailing list, and influential contacts to spread your most important comms far and wide
Last updated October 18, 2022 · Estimated Read Time: 2m 48s
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When you launch something big and exciting into the world, like a company or a product or a Community Round, your friends and community are usually excited and want to help you spread the word.
But they might not actually know how.
Maybe they don’t know the best way to describe “their friend’s cool thing that launched.” For fear of getting the copy wrong, they hold off on sharing anything.
Maybe they don’t have access to any good media. Rather than post a shitty screenshot of yours, they hold off on sharing and then forget.
Or maybe they got excited for you when your big launch communications come out, but then they got wrapped up in the day’s tasks and missed the 24-48 hour window to actually help you roll that algorithmic boulder up the hill.
Help your community help you. Prepare all of your copy-and-pasteable copy and downloadable assets and handles to tag and specific asks ahead of time. Here’s a 1-pager template you can fill out to make it easy for everyone:
<aside> 💌 Introductory letter: can go in the email that you send to your launch squad
Hey {name, or community},
As you know, {my company} is launching our Community Round on {date}. Our goal is to raise {goal amount}. To do that, we’re hoping to make a big splash on launch day and at least aim to hit {day 1 goal} on day 1. This will be a huge help for building momentum the rest of the campaign!
I know you’re busy, but if you have time on {launch date} within the 4 hour window of {start time} to {end time}, I would appreciate any help I can get from the community to spread the word.
Here are a few ways you can do that:
Thank you so much for your help!
{signoff}
</aside>
copy and paste below