1. Publish Your Pitch

Your pitch is the most powerful tool in your fundraise! Make it clear & compelling - without misleading info or exaggerations.

Luckily, uploading your pitch deck quickens the whole process. More tips below.

Read our pitch guide

Watch our pitch video series (~18 min)

Read pitches from companies similar to yours

2. Secure Your Lead + Choose Your Terms

These details are important to iron out before you launch your fundraise!

  1. Lead Investor. For your Lead, choose someone who adds credibility to your raise. This could be an existing investor. Ideally, they put or have put €20-50k into your company.

    Pick someone you trust: they’ll act on behalf of all investors that come in through Wefunder.

  2. Terms. If you have recently raised (or are currently raising) from angels or VCs, it probably makes sense to match the terms of that fundraise. If this is your first fundraise, read on below!

3. Raise Funds ****

It’s time to get those investments! Here are some tips on where to start.

  1. Email your networks. Create a "1st degree" network of personal and professional contacts – aim for 100-200 people. Give these a personalized touch if you’ve got the time! Templates here.
  2. Shout it from the (digital) rooftops. Which digital channels are your potential investors drawn to? Flood ‘em! Find channel-specific tips below. ****Just make sure your communications are fair, clear and not misleading, and are consistent with your Wefunder campaign materials. Include a link to your campaign page so investors know how to invest!
  3. Re-engage investors. Engaging directly with investors encourages community buy-in and helps you raise more capital. Engage them via automated drip email campaigns, frequent updates and answering questions.

Channel-Specific Tips

Case Studies

4. Keep the Momentum

If you see investment traffic start to slow, layer consistent communication across multiple channels to build up a pool of potential investors. Just make sure your communications are fair, clear and not misleading, and are consistent with your Wefunder campaign materials.

We’ve got a slew of tactics to help you to reignite investor enthusiasm.