Last updated November 15, 2022 · Estimated Read Time: 2m 6s
← Back to Public Launch (Raise 60%)
Your Private Launch is meant to give your campaign a leg up through your staunch supporters, friends, family, customers, and community. By opening the round up in tiers, you send a message to your inner circle that they’re being invited to invest before anyone else.
Your Public Phase launch is more of your official launch into the world—to Wefunder’s audience, to Google’s search indexing, and to anyone who stumbles upon the page.
<aside> 📝 Announcing the Public Launch of our Community Round
Email blast, social media post, company blog post
Exciting news: our Community Round is open to the public! 🎉
As you may know, we opened a Community Round {X time ago} to let our early supporters, customers, and community invest in {company} and our mission to {our mission}.
Today we’re opening our community round to the public so that anyone can invest in {company}—for a minimum of $100!
To recap, in the past {X months}, {company} has:
We’re proud of our progress, and we’re raising money from the community to hit our next set of milestones {optional: like x, y, and z}.
Interested in investing? Click “Invest” on our Wefunder page {here}
Or, help us spread the word by forwarding this email, sharing {this} post, or simply giving us some likes and comments on {LinkedIn}, {Twitter}, {IG}, {TikTok}, and {Wefunder}.
Thank you for supporting us in our mission to {mission}.
All the best,
{sign off}
</aside>
Draft a version of your announcement for every specific platform, and follow best practices for posting in that platform. For example, if you post on LinkedIn or Facebook, put the external links in your first comment instead of the post itself to get better reach with the algorithm. If you bcc an email list, make sure you double check to exclude the investors you reached out to in your personal outreach.
Post wherever your company has a digital audience:
Post wherever you personally have an audience:
To save time, publish on every channel at once, or as close to the same time as possible. Then schedule time to engage with email replies and comments that come in.
It’s just an algorithmic game, so take the time to engage and push your post to greater visibility.