The Public Launch Phase

Get to 60% or more

Make a huge splash. Post weekly updates. Reach out to everyone you know. And use Wefunder’s Marketing Perks!

Duration: 1-6 weeks

When should I go from Private to Public?

You’ve used your Private Launch to build up momentum on your page, including investments and investors’ comments.

When you’ve exhausted the channels you used during Private Launch, and you’ve raised a minimum of $50,000 (this is a legal requirement), you’re ready to move into your Public Launch.

On the legal side, this means you’re now eligible to go live on Wefunder’s Explore page and be featured in Wefunder’s marketing promotions. (Read more at How does Wefunder help with marketing your Community Round?)

How do I start my Public Launch?

To go public:

1. Go to the Privacy tab of your company setup
2. Under “Who should be able to see your campaign?”, toggle the option to “Anyone who visits Wefunder.”
3. Click “Save & Finish →”

Now you’ve entered the Public Launch Phase.

Fundraising Steps

Make a huge splash on Launch Day

• How to announce your launch in the Public Phase (2 min)
• How to ask others to amplify your Launch (3 min)

Post an update every week

• What should I post? A 12-week content calendar (5 min)
• How to market your raise on Twitter (4 min)
• How to market your raise on Instagram (8 min)