Last updated October 18, 2022 · Estimated Read Time: 5m 46s
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Your cover image and Your 10-second Elevator Pitch are the first things an investor sees of your campaign.
This visual shapes an investor’s first impression at a visceral level that eludes logic and language. If the investor is drawn to your visual paired with its caption, they’re more likely to click into your pitch. On the flip side, if they’re inexplicably repulsed by the image, they’ll keep scrolling, guaranteed.
this will be replaced by a beautiful Justin illo
On Wefunder’s Explore page. You’re eligible to appear on the Explore page once you’ve raised the legal minimum of $50,000.
Read more at: How does Wefunder help with marketing your Community Round?
(optional) The hero section of your campaign. If you don’t upload a video to your campaign, your cover photo also appears in place of the video.
The goal of your cover image is to make people feel something. (Something other than fear, repulsion, and boredom, that is.)
While your 10-second elevator pitch (below the photo) speaks to logic by explaining exactly what your company does, your cover image should evoke a positive emotional response.
Whether that’s excitement, happiness, trust, hope, or hunger, the feeling transmitted by your image will capture an investor’s attention and invite them to learn more.
If your company is centered around a physical product or space, bring it front and center while showing your own humanity as the founder.
caption: Red Bay Coffee founder Keba Konte stands in front of a coffee bean roaster at his roasting facility in Oakland, California.
caption: Founder Raven Hernandez poses in front of a Tesla. Her company Earth Rides offers fleets of Teslas as a sustainable rideshare service.
caption: Kare Mobile founder Kwane Watson poses in front of his concierge mobile dental service.