Last updated November 17, 2022 12:55 PM (EST)· Estimated Read Time: 4m 46s
← Back to Public Launch (Raise 60%)
Fundraising is the opposite of a set-it-and-forget-it effort. As the founder, you’re responsible for holding the flag through the entire raise and converting your potential investors. One of the easiest ways to do that is to simply show up: respond to investors’ questions, thank your supporters, and share with the world how your raise is going.
Professional investors on Wefunder might be happy to invest on the basis of your numbers alone. But many other investors on Wefunder are investing in you, the founder, as much as your company. Engaging every week (or more often) with your audience on your campaign page and social channels strengthens your human connection with potential investors.
In addition, you’re likely to have “Followers” on your campaign page, which means that instead of clicking the “Invest” button, someone clicked “Watch for Updates.” They’re keeping an eye on the campaign, but they’re still on the fence about investing. Every time you post an update on Wefunder, we’ll automatically send it in an email to your Followers.
Your followers are low-hanging fruit. They’re waiting to be engaged, and they want to track your company’s progress before making their final decision to invest. If you neglect to reach out to them, you’re failing to speak to a captivated audience.
We recommend posting an update every week of your Community Round at minimum (as long as you have something meaningful to say).
Without being pointless and spammy, you keep yourself on your investors’ radar by posting a meaningful update on a regular cadence.
Sometimes this means that instead of bundling 5 different topics all into one update, it can be helpful to spread them out across 2 or 3 weeks’ worth of targeted updates. Give investors one clear takeaway each time: that you’re making moves, and your campaign is continuing to grow.
Post an update to your campaign by going to your campaign page, clicking “Updates” on the nav bar, and clicking “Post.” Write an update complete with images and video.
Then, repurpose your update across any other channels that make sense: your company’s email list, your company’s social media, and your team’s personal social media.
Everything in this table is just a suggestion. Make the adjustments to post frequency, content, and sequencing in whatever way makes the most sense for you.
Note that posting once a week is a minimum suggestion, not a maximum. Post updates whenever you have something significant to share—especially when you reach exciting funding milestones.