How to Write Your Campaign Highlights:

Your top 3-8 investable facts

Last updated October 14, 2022 1:40 PM (EDT) · Estimated Read Time: 4m 18s

What are my campaign highlights?

Your highlights are a tl;dr of your campaign. If you could only tell people 3-8 facts about your company to make them want to invest, what would they be?

<aside> #️⃣ Specs:

Quantity: 3 (min) to 8 (max) highlights

Length: 100 chars or less per highlight

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What should I include in my highlights?

Your goal is to show investors that your company has what it takes to succeed.

Have you built something people want? → Include at least 2-3 highlights on your traction (even if you’re pre-revenue).
What’s your best proof that you can execute? → Include 1-2 highlights about your team’s unfair advantages.
Why now? → Include your best evidence that your vision is real.
What makes your company special? → This could be product differentiation, intellectual property, notable partnerships, a moonshot mission, a strong community, a memorable founding story, or any other facts that have elicited people’s excitement.

Highlight Examples

Traction, traction, traction!

<aside> 💡 Try to include at least 2-3 Highlights that address your traction.

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“What is the ratio between what you’ve done and how long you’ve been working on it?” —Michael Seibel (YC)