The Pre-Launch Phase

Prepare your campaign

Create your pitch, decide your terms, and secure your lead investor to set your launch up for success.

Duration: 1-2 weeks

What to do in Pre-Launch

• Prepare your pitch
  • 10s Elevator Pitch: Your 1st impression (4 min)
  • Cover Image: Your (other) 1st impression (6 min)
  • Video: The human connection (10 min)
  • Highlights: Your top 3-8 investable facts (4 min)
  • Pitch: The full story (20 min)
• Secure your Lead Investor
  • What is a Lead Investor on Wefunder and how should I choose mine? (6 min)
• Decide on your terms
  • What terms should I set? (2 min)

Go the extra mile (optional)

• Post a teaser on your social media accounts
• Add 50 people to your Investor Hit List
• Share your campaign with 5 friends for feedback

Extra Resources

• How does Preferred Stock Work? (1 min)
• What is a SAFE? (2 min)
• What is a Convertible Note? (1 min)
• What is a Revenue Share? (2 min)
• What is a Priced Round? (1 min)

Previous Stage:

← Back to Fundraising Playbook

Next Stage:

Private Launch (Raise 25%) →