The Private Launch Phase

Get to 25% or more

Start collecting investments from your network—angel investors, friends and family, customers, and any early supporters who can help you reach over 25% of your funding goal.

Duration: 1-6 weeks

How do I start my Private Launch?

You’ve set up your campaign, secured your Lead Investor, and decided the terms of your Community Round. Congratulations!

Now it’s time to publish your campaign to your staunch supporters, who will help boost your campaign optics before you launch to the public on Wefunder.

To do that:

1. Go to the Privacy tab of your company setup
2. Under “Who should be able to see your campaign?”, toggle the option to “Only those with a direct link or a Wefunder VIP.”
3. Click “Save & Finish →”

Now you’ve entered the Private Launch Phase.

What to do in Private Launch

• Send personal outreach to 50+ people (4 min)
• Announce your Private Launch (2 min)
• Add your campaign link to your email signature and social bios

Go the extra mile (optional)

• Give your supporters a “Share Doc” for your launch announcement (3 min)
• Do cold outreach to angel investors (coming soon)
• Add a splash banner to your website (coming soon)

Extra Resources

• Mercury Investor Database: A curated database of the best and most active seed and pre-seed investors, cut by industry, type, check size, and location.