How to market your community round on Twitter

Best practices, examples, and templates

Last updated November 3, 2022 • Estimated Read Time 3m 40s

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Who should use Twitter to market a community round?

Use Twitter if you already have an engaged community there or if there’s potential to build an engaged community there.

<aside> ✅ Yes—market on Twitter

if ANY of the below is true:

• You already have an engaged audience there
• You’re in B2B, Tech, SaaS, VC
• Your product or brand is thinky and you want to write about it </aside>

<aside> 🚫 Don’t bother with Twitter

if the below are true:

• Your customers or users don’t hang out there
• Your industry peers don’t hang out there </aside>

Best practices for Twitter marketing

1. Thread: Write a thinky, opinionated thread. Popular topics:
   1. Pre-launch: What milestones you’ve hit recently, ending with a CTA to indicate interest in investing, or just a “watch out for a surprise soon.”
   2. Launch: Why you’re raising a Community Round. Include a recap of your milestones, where you’re going next, your mission, and how to invest.
2. For big posts, line up some amplification in advance: Here’s a template to distribute to your close circle and make it easier.
3. Don’t reinvent the wheel. Every slide of your Campaign pitch can be its own piece of content.
4. Repurpose media: Have a video to share? Tweet it too!
5. Make it extremely easy for people to understand the next steps in EVERYTHING you post.

• Feel free to use: This boilerplate “How it works” copy:
• Stay Legal. Don’t forget your TTW snippet in your captions if you’re TTW:

Low-hanging fruit: Just Do This because it takes <15 seconds

1. Put your campaign link in your bio
2. Put a snippet about your Community Round in your bio (”Invest for a limited time”, “We’re raising from the community!”)

Use this: Your Wefunder Content Calendar