Fundraising Playbook

How to set up, execute, and close a Community Round that converts on Wefunder.


Pre-Launch

Preparing your campaign

Create your pitch, secure your lead investor, and decide your terms to set your launch up for success.

Duration: 1-2 weeks

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Private Launch

Get to 25% or more

Enlist angel investors, personal contacts, and customers to send you into your Public launch with a bang.

Duration: 1-6 weeks


Public Launch

Get to 60% or more

Make a huge splash on Launch Day, post weekly updates, and use Wefunder’s Marketing Perks to fuel your momentum.

Duration: 1-6 weeks

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Closing

The final push

Post an update every day, remind investors how much time is left, and ramp up the FOMO.

Duration: 1 week


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